The Fashion cycle, five stages of fashion cycle.

 The Fashion cycle

 The Fashion cycle is the amount of time it takes a Fashion trend to emerge peak and fall out of style.

        

             It is the period of time or life span during which the Fashion exists, moving through five stages: 

* Interdiction 

* Rise 

*Peak 

*Decline

*Obsolescence

Fashion moves through different stages during its cycle of existence.

  

The cycle represents level of acceptance.

Stages of the Fashion Cycle

 t  The Fashion cycle of regular Fashion starts gradually and sustain for a longer period of time until their popularity eventually decreases.

The five stages of Fashion cycle

The Five stages of Fashion Cycle

 Stage-1 / Interoduction of a Fashion Cycle

• Designers interpret their research, thinking and creative ideas into apparel including accessories and show their design for the first time in fashion weeks (6 month ahead of the season).
• Limited number of people accept it.
• Offered at high prices and in small quantities.
• Fashion Leaders wear the styles.

Stage-2/ Rise in popularity

• The new styles attracts the concentration of many people and also the attention of buyers, dealers, wholesalers and retailers by the press, media and the public. 
• This is when  manufacture will copy the design, and produce them for less.              

               *Less expensive fabrics

               *Minimizing details

• Mass production reduces the price of the fashion fashion follower pick up the trend.

Stage -3/ peak of popularity

• Now fashion is at its height of popularity and the style is widely worn in society.
• Prices will very because so many have copied the fashion.
• The fashion can possibly become a classic 
• Simple changes to maintain popularity include

              * Details of design     

              *Colour

              * Texture

• At this stage, most fashion-conscious consummers who were the early adopters,discard the style because it is widely worn in society.

Stage-4/ Decline in popularity 

• consumers have grown tired of the fashion, and desire something new.
• demand for the style decrease gradually due to over-exposure of the style.
• retail stores put such declining styles on sale rocks. to make room for new merchandise.

Stage-5/ Rejection or obsolescence

• Though prices are low but people don't want to buy them.
• The style is considered to be passe i.e, outdated and is therefore rejected.
• In the last phase of the fashion cycle people are no longer interested, some consumer have already turned to new looks .    

       A new cycle begins a new cycle begins.